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Research
We are witnessing the transformation of the media landscape with many of the dominant media of the 20th century struggling to keep up in terms of business models and new forms of content. Although broadcasters, recored labels, publishers and so on perceive the need to engage with the new audience expectations created by new technology they are, at the same time, resistant. We are interested in looking at the ways new media forms emerge and how audiences latch onto them.
Since 2007 Rik Lander has been collecting examples of web drama and exploring how and why this new form of story telling is evolving. It is the biggest such collection on the web. In 2009 we have begun the process of moving the collection onto a Ning social network site. This research is likely to become a book and is particularly useful for students of cross-platform or new media. Anyone can now upload series and add comments and blog posts.
Our research into bringing more audience input into TV formats, was funded by Media Sandbox. When we watch TV we are usually passive, yet when we use modile devices or computers we are constantly active. We devised several participatory TV formats (games) and ways of testing them with live audiences. Rookies is the result of this testing as is a format currently in further development with Leopard Films.
Digital Cultures Research Centre
The Digital Cultures Research Centre is developing work in three strands: Play, User Generated Content and Pervasive Media.
We are testing the possibilities of live web transmission, here.