The Essential Practical 360 Producing Course
DV TALENT Studio 531, Highgate Studios, 53-79 Highgate Road, London NW5 1TL
0207 267 2300 19th Feb 2011
Full cost: £300 (£60 with full Skillset subsidy)
Tutor: Rik Lander

Rik Lander is holding a one day workshop on 360 production. This is aimed at producers, producer directors and execs who are making cross-platform projects or wish to move into making cross-platform projects. It is an introduction to the practical skills required to oversee the creation of cross-platform projects, whether drama, factual educational or commercial–whatever the platforms.

As is appropriate for its subject matter, the course is highly interactive with the participants offering many of the solutions in exercises rather than passively receiving instruction. It covers the day to day overseeing of projects and the bigger questions of how to create relationships with new partner organisations.

Rik will cite examples from recent complex projects.

Learning outcomes:

On completion participants will have:

• An understanding of the key processes and techniques used to make cross-platform projects, whatever the platforms

• An understanding of the practical, financial and scheduling issues and constraints of web, mobile and apps being delivered alongside TV programme launches

• An introduction to the landscape of the advertising and branded content world – agencies and brand managers.

• How to handle client expectation and how it is essential you have an exit strategy both for audience and client.

• How partnerships with other organisations can increase a project's reach – and your budget

• An understanding of how cross-platform teams and methods differ from TV teams and practical tools for maintaining control of projects, even as the brief keeps changing

• An understanding of the main terminology, jargon and production timelines of typical digital media projects

Exercises will include:

• What is a cross-platform project?

• Overcoming platform anxiety

• Scheduling projects

• Working with clients in terms of expectation, deliverables and exit strategy

• Practical tools for project management including flow diagrams and wireframes

• Partnership with brands, channels, technical teams.

• Finding and generating online audiences.
  
  

The Essential 360 Storytelling Lab
Took place at the National Film and Television School, Beaconsfield, 22 - 26 February 2010
Full cost: £806 (£161.20 with full Skillset subsidy)
Tutors: Rik Lander and Hazel Grian / Guest tutor, technical and design support: Dom Baker



The Essential 360 Storytelling Lab offered a unique chance to learn about cross-platform storytelling by testing ideas with a live web audience. Five participants from TV backgrounds explored the possibilities of multi-platform through a series of ideas generating workshops and pitching sessions.



The week ended with a live transmission using IPTV service Justin.tv from the NFTS to the Pervasive Media Studio in Bristol. We presented an hour long live show called Ruff TV to an invited audience who were able to interact with the show using Twitter, a chatroom, Flickr, MySpace and other platforms.



Formats tested included an improvised acting game, an art challenge and a live ARG. The audience response was overseen by Professor Jon Dovey of the Digital Cultures Research Centre, University of the West of England who gathered valuable feedback.



Rik Lander is a highly experienced producer, director and writer, who made one of the first web dramas in the UK, magic-tree (2001) and Wannabes, the BBC's first interactive soap. Hazel Grian, maker of many alternate reality games was lead writer for KateModern the Bebo online drama, won the One World New Media Award for the British Red Cross game Traces of Hope and was a writer and co creator of the Star Trek movie ARG in 2009. Design support was offered by Dom Baker, Interactive Designer / Art Director at Poke London. Dom has worked on many fascinating cross-platform media campaigns such as Orange Rock Corps and the Teens Speech for Barnardos.